Sienna was conceived as a vehicle, which would enable the rural artisans to reach a larger metropolitan marketplace. Via the Sienna storefronts in Kolkata, individual artisans and cooperatives from remote villages can access the urban public while keeping alive the ancient art forms of India.
Sienna is the retail brand of Confetti, which has been committed to the revival of Terracotta pottery since its inception in 1993. Artisans of India have been making terracotta products for centuries, kulhars (traditional handle-less tea cups), deities, sculptures, etc. In its efforts to nurture the artisans` skills and in the process, restore an indigenous art form, Confetti has created traditional wares that suit contemporary lifestyles. Confetti has also built an Eco-friendly studio entirely made of compressed earth blocks, and not fired bricks, and its doors and roofs are made of Ferro-Cement. Moreover, it provides the only major source of livelihood for a large number of artisans in the area.
Confetti`s workforce consists of about 30 artisans, predominantly women, all of whom have been taken through hands-on training programs. While these artisans have an inherent aesthetic sense, Confetti`s founder Shanta Ghosh, an architect by profession is constantly introducing new designs and techniques. She, along with the eminent sculptor Prabhash Sen, started Confetti with the intention of uplifting these skilled craftsmen and in turn preserving a dying art form.
Confetti has also begun to diversify into other areas like woodwork, cane and bamboo, dokra (brass work) and shola pith (East Indian reed) craft work. It also manufactures machine-made and hand-made terracotta wall and floor tiles for interior and exterior surfaces, using a combination of modern technology and traditional tools.
In conjunction with Suresh-Amiya Memorial Trust (SAMT), a charitable Trust that was set up in 1985, Confetti is actively involved in promoting handicraft development, education and healthcare, by granting financial assistance through scholarships and rewards to the impoverished. SAMT also organizes child and adult literacy programmes for the underprivileged that cannot afford to attend educational institutions.